/* Yummy Colors — shared styles
   Colours sampled from the logo. Raw logo values are used for graphics;
   darkened variants are used only where the colour carries text. */

:root {
  --paper: #FAF7F2;
  --paper-deep: #F2EDE4;
  --cream: #EEE1CC;          /* from the logo light variant */
  --ink: #2E2E2E;
  --charcoal: #494949;
  --muted: #6E6A64;
  --rule: #DDD6C9;

  /* raw logo colours, for graphics and markers */
  --g-red: #DD6262;
  --g-red-band: #DF7475;
  --g-orange: #DB8850;
  --g-yellow: #D4C76C;
  --g-green: #60C6AE;
  --g-blue: #5DB2DF;
  --g-purple: #776B97;

  /* darkened, for text only */
  --red: #D24C4C;
  --orange: #C2732F;
  --yellow: #A8983F;
  --green: #3E9A85;
  --blue: #3A88B5;
  --purple: #6A5E8C;
  --purple-deep: #574B78;

  --measure: 38rem;
  --wide: 74rem;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { animation: none !important; transition: none !important; }
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  font-size: 1.0625rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3 {
  font-family: Fraunces, Georgia, "Times New Roman", serif;
  font-weight: 600;
  color: var(--charcoal);
  letter-spacing: -0.01em;
  line-height: 1.15;
  margin: 0 0 0.75rem;
}

h1 { font-size: clamp(2.2rem, 4.6vw, 3.6rem); }
h2 { font-size: clamp(1.65rem, 3vw, 2.4rem); }
h3 { font-size: 1.125rem; font-family: Inter, sans-serif; font-weight: 600; letter-spacing: 0; }

p { margin: 0 0 1.1rem; max-width: var(--measure); }
a { color: var(--blue); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--purple); }

:focus-visible { outline: 2px solid var(--purple); outline-offset: 3px; }

/* ---------- layout ---------- */

.wrap { width: min(100% - 3.5rem, var(--wide)); margin-inline: auto; }
section { padding: 4.25rem 0; }
section + section { border-top: 1px solid var(--rule); }
.band { border-top: none; padding: 5rem 0; }
.band + section { border-top: none; }
.narrow { max-width: 52rem; }

/* ---------- barcode markers ---------- */

.mark {
  width: 92px; height: 14px; margin-bottom: 1.35rem;
  background-image: repeating-linear-gradient(
    to right,
    currentColor 0 4px, transparent 4px 7px,
    currentColor 7px 9px, transparent 9px 13px,
    currentColor 13px 20px, transparent 20px 22px,
    currentColor 22px 24px, transparent 24px 30px
  );
  color: var(--charcoal);
}
.mark-red { color: var(--g-red-band); }
.mark-orange { color: var(--g-orange); }
.mark-yellow { color: var(--g-yellow); }
.mark-green { color: var(--g-green); }
.mark-blue { color: var(--g-blue); }
.mark-purple { color: var(--g-purple); }
.mark-paper { color: var(--cream); }

/* ---------- header ---------- */

.site-head { background: var(--charcoal); padding: 2.4rem 0 1.5rem; position: relative; z-index: 10; overflow: hidden; }
.site-head .wrap { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; flex-wrap: wrap; }
.brand { position: relative; display: block; width: 272px; line-height: 0; }
.brand .brand-mark { display: block; width: 100%; height: auto; }
.brand .brand-bar {
  position: absolute; left: 0; bottom: 100%;
  width: 100%; height: 46px;
  margin-bottom: 0.5rem;   /* runs off the top edge of the charcoal bar */
}
/* ---------- mobile navigation ---------- */
.nav-toggle {
  display: none;
  background: transparent; border: 1px solid #8A857D; border-radius: 2px;
  padding: 0.55rem 0.6rem; cursor: pointer; line-height: 0;
}
.nav-toggle:hover { border-color: var(--cream); }
.nav-toggle span {
  display: block; width: 22px; height: 2px; background: var(--cream);
  margin: 4px 0; transition: transform 0.18s ease, opacity 0.18s ease;
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }

.nav { display: flex; gap: 1.6rem; align-items: center; font-size: 0.95rem; }
.nav a, .nav span { color: var(--cream); text-decoration: none; }
.nav a:hover, .nav a[aria-current="page"] { color: #fff; text-decoration: underline; text-underline-offset: 5px; }
.nav .nav-cta {
  border: 1px solid #8A857D; border-radius: 2px; padding: 0.5rem 1.05rem;
  text-decoration: none; color: var(--cream);
}
.nav .nav-cta:hover, .nav .nav-cta[aria-current="page"] { border-color: var(--cream); background: rgba(238,225,204,0.10); color: #fff; text-decoration: none; }

/* first section clears the hanging barcode */
.hero { padding: 6rem 0 3.5rem; }

/* ---------- buttons ---------- */

.btn {
  display: inline-block; padding: 0.82rem 1.6rem; border-radius: 2px;
  font-size: 0.98rem; font-weight: 500; text-decoration: none;
  border: 1px solid var(--purple); background: var(--purple); color: #fff;
}
.btn:hover { background: var(--purple-deep); border-color: var(--purple-deep); color: #fff; }
.btn-ghost { background: transparent; color: var(--charcoal); border-color: var(--rule); }
.btn-ghost:hover { background: transparent; border-color: var(--charcoal); color: var(--charcoal); }
.btn-light { background: var(--cream); border-color: var(--cream); color: var(--charcoal); }
.btn-light:hover { background: #fff; border-color: #fff; color: var(--charcoal); }
.btn-row { display: flex; gap: 0.85rem; flex-wrap: wrap; margin-top: 2.1rem; }

/* ---------- hero ---------- */


.hero h1 { max-width: 22ch; }
.hero p { font-size: 1.15rem; max-width: 44rem; color: #3D3A36; }
.hero .hero-cred { font-size: 1rem; color: var(--muted); }
.stripe { width: 100%; max-width: 40rem; margin-bottom: 2.4rem; }
.stripe img { display: block; width: 100%; height: 16px; }

/* ---------- fit lists ---------- */

.cols { display: grid; grid-template-columns: 1.15fr 1fr; gap: 2.5rem 4rem; margin-top: 2.25rem; }
@media (max-width: 52rem) { .cols { grid-template-columns: 1fr; } }
.fit h3 { color: var(--orange); }
.fit-no h3 { color: var(--muted); }
.fit ul, .fit-no ul { list-style: none; margin: 0; padding: 0; }
.fit li, .fit-no li { padding: 0.6rem 0 0.6rem 1.25rem; border-bottom: 1px solid var(--rule); position: relative; }
.fit li::before, .fit-no li::before {
  content: ""; position: absolute; left: 0; top: 1.2rem;
  width: 4px; height: 13px; background: var(--g-orange);
}
.fit-no li::before { background: var(--rule); }

/* ---------- includes ---------- */

.includes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2.5rem; margin-top: 2.4rem; }
@media (max-width: 56rem) { .includes { grid-template-columns: 1fr; gap: 1.75rem; } }
.includes > div { border-top: 3px solid var(--g-orange); padding-top: 1rem; }
.includes p { margin: 0; font-size: 1rem; max-width: none; }

.journey { margin: 2.75rem 0 0; width: 100%; max-width: 60rem; }
.journey svg { width: 100%; height: auto; display: block; }

/* ---------- three ways ---------- */

.ways { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; margin-top: 2.5rem; align-items: start; }
@media (max-width: 56rem) { .ways { grid-template-columns: 1fr; } }
.way { border: 1px solid var(--rule); border-radius: 2px; padding: 1.75rem 1.6rem; background: #fff; }
.way .num { font-family: Fraunces, Georgia, serif; font-size: 2.2rem; line-height: 1; color: var(--rule); display: block; margin-bottom: 0.6rem; }
.way h3 { font-family: Fraunces, Georgia, serif; font-size: 1.35rem; font-weight: 600; color: var(--charcoal); margin-bottom: 0.9rem; }
.way ul { list-style: none; margin: 0 0 1.1rem; padding: 0; font-size: 0.97rem; }
.way li { padding: 0.4rem 0 0.4rem 1.1rem; position: relative; }
.way li::before { content: ""; position: absolute; left: 0; top: 0.95rem; width: 4px; height: 10px; background: var(--rule); }
.way .verdict { font-size: 0.9rem; color: var(--muted); border-top: 1px solid var(--rule); padding-top: 0.85rem; margin: 0; max-width: none; }
.way-mine { border-color: var(--charcoal); border-width: 2px; background: var(--paper-deep); position: relative; }
.way-mine .num { color: var(--g-green); }
.way-mine li::before { background: var(--g-green); }
.way-mine .verdict { color: var(--charcoal); border-top-color: #C8C0B2; }
.way-tag {
  display: inline-block; font-size: 0.72rem; letter-spacing: 0.08em;
  background: var(--charcoal); color: var(--cream);
  padding: 0.2rem 0.55rem; border-radius: 2px; margin-bottom: 0.8rem;
}

/* ---------- discovery band ---------- */

.discovery { background: var(--charcoal); color: var(--cream); }
.discovery h2 { color: #fff; max-width: 20ch; }
.discovery p { color: #DED8CC; max-width: 42rem; }

/* ---------- process ---------- */

.steps { margin-top: 2.5rem; display: grid; gap: 2.1rem; max-width: 54rem; }
.step { display: grid; grid-template-columns: 4.5rem 1fr; gap: 1.5rem; align-items: start; }
@media (max-width: 40rem) { .step { grid-template-columns: 1fr; gap: 0.4rem; } }
.step .num {
  font-family: Fraunces, Georgia, serif; font-size: 2.1rem; line-height: 1;
  color: var(--yellow); border-top: 3px solid var(--g-yellow); padding-top: 0.55rem;
}
.step h3 { margin-bottom: 0.15rem; }
.step .when { font-size: 0.85rem; color: var(--muted); margin-bottom: 0.5rem; }
.step p { margin: 0; max-width: 40rem; }

/* ---------- pull quote ---------- */

.quote { margin: 2.5rem 0 0; padding-left: 1.6rem; border-left: 4px solid var(--g-blue); max-width: 46rem; }
.quote p { font-family: Fraunces, Georgia, serif; font-size: 1.35rem; line-height: 1.45; color: var(--charcoal); margin-bottom: 0.75rem; max-width: none; }
.quote cite { font-style: normal; font-size: 0.92rem; color: var(--muted); }
.quote cite b { color: var(--charcoal); font-weight: 600; }

/* ---------- faq ---------- */

.faq { margin-top: 2rem; max-width: 52rem; }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary { cursor: pointer; list-style: none; padding: 1.05rem 2rem 1.05rem 0; font-weight: 500; color: var(--charcoal); position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 0.35rem; top: 0.95rem; color: var(--orange); font-size: 1.3rem; line-height: 1; }
.faq details[open] summary::after { content: "\2013"; }
.faq details p { padding: 0 0 1.15rem; margin: 0; max-width: 48rem; color: #3D3A36; }

/* ---------- closing ---------- */

.closing { background: var(--paper-deep); }

/* ---------- form ---------- */

.form-block { margin-top: 2.5rem; border-top: 1px solid var(--rule); padding-top: 2rem; }
.form-block:first-of-type { border-top: none; padding-top: 0; }
.form-block > h2 { font-size: 1.15rem; font-family: Inter, sans-serif; font-weight: 600; color: var(--orange); margin-bottom: 1.25rem; }
fieldset { border: none; margin: 0 0 1.9rem; padding: 0; }
legend { font-weight: 500; color: var(--charcoal); margin-bottom: 0.6rem; padding: 0; max-width: 44rem; }
label { display: block; }
input[type="text"], input[type="email"], input[type="url"], select, textarea {
  width: 100%; max-width: 36rem; font: inherit; font-size: 1rem; color: var(--ink);
  background: #fff; border: 1px solid var(--rule); border-radius: 2px; padding: 0.7rem 0.8rem;
}
textarea { min-height: 6.5rem; resize: vertical; }
input:focus, select:focus, textarea:focus { border-color: var(--purple); outline: 2px solid rgba(106,94,140,0.25); }
.choices { display: grid; gap: 0.4rem; max-width: 36rem; }
.choices label { display: flex; gap: 0.65rem; align-items: flex-start; padding: 0.55rem 0.75rem; border: 1px solid var(--rule); border-radius: 2px; background: #fff; cursor: pointer; font-size: 0.98rem; }
.choices label:hover { border-color: var(--charcoal); }
.choices input { margin-top: 0.28rem; accent-color: var(--purple); }
.hint { font-size: 0.88rem; color: var(--muted); margin: 0.35rem 0 0; }
.optional { color: var(--muted); font-weight: 400; }
.hp { position: absolute; left: -9999px; }

/* ---------- footer ---------- */

.site-foot { background: var(--charcoal); color: #C9C3B8; padding: 2.75rem 0 3.25rem; font-size: 0.93rem; }
.site-foot .stripe { max-width: 100%; margin-bottom: 1.6rem; }
.site-foot p { max-width: none; margin: 0; }
.site-foot a { color: var(--g-orange); }
.site-foot a:hover { color: var(--g-yellow); }


/* ---------- photo + colour block ---------- */
.figure { position: relative; }
.figure img { display: block; width: 100%; height: auto; border-radius: 2px; position: relative; z-index: 2; }
.figure::before {
  content: ""; position: absolute; z-index: 1;
  inset: -1.5rem -1.5rem auto auto;
  width: 62%; height: 68%;
  background: var(--g-blue);
}
.figure-red::before { background: var(--g-red); }
.figure-orange::before { background: var(--g-orange); }
.figure-yellow::before { background: var(--g-yellow); }
.figure-green::before { background: var(--g-green); }
.figure-purple::before { background: var(--g-purple); }
.figure-low::before { inset: auto auto -1.5rem -1.5rem; }
.figure figcaption { font-size: 0.85rem; color: var(--muted); margin-top: 0.9rem; }

.split { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 3.5rem; align-items: center; }
.split-top { align-items: start; }
@media (max-width: 56rem) {
  .split { grid-template-columns: 1fr; gap: 2.75rem; }
  .figure::before { inset: -1rem -1rem auto auto; }
}

/* full-width barcode rule used as a section divider */
.rule { width: 100%; margin-top: 4.25rem; }
.rule img { display: block; width: 100%; height: 18px; }

/* ---------- red transition band ---------- */
.band-red { background: #DF7475; border-top: none; }
.band-red h2 { color: #40201F; }
.band-red p { color: #4A2624; }
.band-red .mark { color: #FBEAEA; }
.band-red + section { border-top: none; }

/* two-up photo strip */
.strip { display: grid; grid-template-columns: 1fr 1fr; gap: 1.75rem; margin-top: 2.75rem; }
@media (max-width: 44rem) { .strip { grid-template-columns: 1fr; } }
.strip img { display: block; width: 100%; height: auto; border-radius: 2px; }

/* chat bubble mark on the discovery band */
.bubbles { width: 100%; max-width: 300px; margin-inline: auto; display: block; }

/* discovery band: the mark carries the right column instead of floating in it */
.discovery .split { grid-template-columns: 1.15fr 0.85fr; align-items: center; }
.discovery .bubbles { max-width: 460px; margin-right: -2.5rem; }
@media (max-width: 56rem) {
  .discovery .bubbles { max-width: 300px; margin-right: 0; }
}

/* estimate submit note */
.submit-note { font-size: 0.95rem; font-style: italic; color: var(--purple); margin: 0.9rem 0 0; }

.foot-legal {
  margin-top: 1.1rem; font-size: 0.85rem; color: #9A948A;
  display: flex; gap: 1.25rem; flex-wrap: wrap; align-items: center;
}
.foot-legal a { color: #9A948A; text-decoration: underline; text-underline-offset: 3px; }
.foot-legal a:hover { color: var(--cream); }

/* Shopify Partner badge in the footer */
.foot-badges { margin-top: 1.6rem; }
.foot-badges img { display: block; width: 190px; height: auto; opacity: 0.9; }

/* ---------- recommendations ---------- */
.recs { display: grid; gap: 2.25rem; margin-top: 2.25rem; max-width: 54rem; }
.rec { padding-left: 1.5rem; border-left: 4px solid var(--g-blue); }
.rec:nth-child(2) { border-left-color: var(--g-red); }
.rec:nth-child(3) { border-left-color: var(--g-orange); }
.rec:nth-child(4) { border-left-color: var(--g-green); }
.rec p {
  font-family: Fraunces, Georgia, serif; font-size: 1.2rem; line-height: 1.45;
  color: var(--charcoal); margin: 0 0 0.7rem; max-width: none;
}
.rec cite { font-style: normal; font-size: 0.92rem; color: var(--muted); }
.rec cite b { color: var(--charcoal); font-weight: 600; }
.recs-note { font-size: 0.88rem; color: var(--muted); margin-top: 1.75rem; }

/* ---------- discovery: interview questions as speech bubbles ---------- */
.asks { display: grid; gap: 1.1rem; max-width: 26rem; margin-left: auto; }
.ask {
  position: relative; border-radius: 3px;
  padding: 1.05rem 1.25rem;
  font-family: Fraunces, Georgia, serif;
  font-size: 1.18rem; line-height: 1.35;
}
.ask::after { content: ""; position: absolute; width: 0; height: 0; }

.ask-a { background: var(--cream); color: var(--charcoal); justify-self: start; }
.ask-a::after {
  left: 26px; top: 100%;
  border-left: 0 solid transparent; border-right: 20px solid transparent;
  border-top: 16px solid var(--cream);
}
.ask-b { background: var(--g-blue); color: #10333F; justify-self: end; margin-right: 1.5rem; }
.ask-b::after {
  right: 26px; top: 100%;
  border-right: 0 solid transparent; border-left: 20px solid transparent;
  border-top: 16px solid var(--g-blue);
}
.ask-c { background: var(--g-green); color: #123A31; justify-self: start; margin-left: 1.5rem; }
.ask-c::after {
  left: 26px; top: 100%;
  border-left: 0 solid transparent; border-right: 20px solid transparent;
  border-top: 16px solid var(--g-green);
}
.asks-label {
  font-family: Inter, sans-serif; font-size: 0.85rem; color: #A8A29A;
  margin: 1.6rem 0 0; text-align: right; max-width: 26rem; margin-left: auto;
}
@media (max-width: 56rem) {
  .asks { margin-left: 0; max-width: 100%; }
  .asks-label { margin-left: 0; text-align: left; }
}

/* photo on the left, copy on the right */
.split-flip { grid-template-columns: 0.95fr 1.05fr; }
@media (max-width: 56rem) {
  .split-flip { grid-template-columns: 1fr; }
  .split-flip figure { order: 2; }
}

/* process steps as a two-by-two grid */
.steps-grid {
  grid-template-columns: 1fr 1fr;
  gap: 2.75rem 3.5rem;
  max-width: none;
}
.steps-grid .step .num { font-size: 2.6rem; }
@media (max-width: 56rem) { .steps-grid { grid-template-columns: 1fr; } }

/* ---------- photos running past the viewport edge ---------- */
.split-bleed { grid-template-columns: 1fr 1.1fr; gap: 3rem; align-items: center; }
.split-bleed-left { grid-template-columns: 1.1fr 1fr; gap: 3rem; align-items: center; }

.figure-bleed img { border-radius: 3px 0 0 3px; }
.figure-bleed::before { inset: -1.5rem auto auto -1.5rem; width: 45%; height: 72%; }

.figure-bleed-left img { border-radius: 0 3px 3px 0; }
.figure-bleed-left::before { inset: auto -1.5rem -1.5rem auto; width: 45%; height: 72%; }

@media (min-width: 74rem) {
  .figure-bleed { margin-right: calc((var(--wide) - 100vw) / 2); }
  .figure-bleed-left { margin-left: calc((var(--wide) - 100vw) / 2); }
}
@media (min-width: 56rem) and (max-width: 73.999rem) {
  .figure-bleed { margin-right: -1.75rem; }
  .figure-bleed-left { margin-left: -1.75rem; }
}
@media (max-width: 56rem) {
  .split-bleed, .split-bleed-left { grid-template-columns: 1fr; }
  .figure-bleed, .figure-bleed-left { margin-right: 0; margin-left: 0; }
  .figure-bleed img, .figure-bleed-left img { border-radius: 3px; }
}

/* ---------- alternating grounds ---------- */
.band-sand { background: var(--paper-deep); border-top: none; }
.band-sand + section { border-top: none; }
section.band-sand { padding: 4.75rem 0; }

/* ---------- lead testimonial, directly under the hero ---------- */
.quote-lead { border-top: 1px solid var(--rule); padding: 3.25rem 0 3.5rem; }
.quote-lead blockquote {
  margin: 0; padding-left: 1.9rem; border-left: 5px solid var(--g-blue); max-width: 54rem;
}
.quote-lead blockquote p {
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(1.25rem, 2.1vw, 1.55rem); line-height: 1.4;
  color: var(--charcoal); margin: 0 0 1rem; max-width: none;
}
.quote-lead cite { font-style: normal; font-size: 0.95rem; color: var(--muted); }
.quote-lead cite b { color: var(--charcoal); font-weight: 600; }
.quote-lead .context { font-size: 0.85rem; color: var(--muted); margin: 1.4rem 0 0; padding-left: 2rem; max-width: 54rem; }

/* mobile nav overrides, kept last so they win over the base .nav rules */
@media (max-width: 52rem) {
  .brand { width: 196px; }
  .brand .brand-bar { height: 30px; margin-bottom: 0.4rem; }
  .site-head { padding: 2rem 0 1.1rem; }
  .site-head .wrap { flex-wrap: wrap; align-items: center; justify-content: space-between; }
  .nav-toggle { display: block; }
  .nav {
    display: none;
    order: 3;
    flex-basis: 100%;
    width: 100%;
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    margin-top: 1.1rem;
    border-top: 1px solid #6E6A64;
  }
  .nav.is-open { display: flex; }
  .nav a, .nav span {
    display: block; width: 100%;
    padding: 0.95rem 0;
    border-bottom: 1px solid #5C5851;
    font-size: 1.02rem;
  }
  .nav .nav-cta {
    border: 1px solid var(--cream); border-radius: 2px;
    width: auto; margin: 1.1rem 0 0.3rem; padding: 0.7rem 1.3rem;
  }
  .nav .nav-cta:hover { background: rgba(238,225,204,0.12); }
}